Meet Our Leaders

Together, the hfa leadership team has in-depth expertise about every aspect of marketing. Each with many years of experience, the team members are diligent about keeping up with changes, trends and current best practices in both the marketing industry and the industries of our clients.

Keith Busch, Managing Partner

Keith Busch

Managing Partner

Matt McCallum

Partner/Operations

Dale Elwell, Partner Client Services

Dale Elwell

Partner/Client Services

Brad Istnick

Brad Istnick

Creative Director

Mike Pocci

Mike Pocci

Director, Communications Planning

Mike Anthony

Team Leader/Project Management

Kovesdy Kristin

Kristin Kovesdy

Senior Account Planner

What goes on here

hfa hums with energy. We recruit and nurture bright souls with a shared passion for insight and creativity. Anyone who has worked with our associates can attest to that. All of it all stems from a unified vision. We’re not a cult. We’re a culture of fun people and ingenious thinkers. It’s bright in here, and it keeps getting brighter.

hfa Values

Giving Back

It is in our DNA to care about the community and to contribute to its well-being. That’s why hfa consistently reaches out to local charities and causes to bring joy to the community in any way we can. Here are some of the organizations we’ve helped:

The Akron Art Museum
The Akron Civic Theater
The Akron General Medical 
Center Women’s Board
The All-American Soap Box Derby
The American Cancer Society