Meet Our Leaders

Together, the hfa leadership team has in-depth expertise about every aspect of marketing. Each with many years of experience, the team members are diligent about keeping up with changes, trends and current best practices in both the marketing industry and the industries of our clients.

Keith Busch

Managing Partner

Matt McCallum

Partner/Operations

Dale Elwell

Partner/Client Services

Brad Istnick

Creative Director

Mike Pocci

Director, Communications Planning

Mike Anthony

Team Leader/Project Management

Kristin Kovesdy

Senior Account Planner

What goes on here

hfa hums with energy. We recruit and nurture bright souls with a shared passion for insight and creativity. Anyone who has worked with our associates can attest to that. All of it all stems from a unified vision. We’re not a cult. We’re a culture of fun people and ingenious thinkers. It’s bright in here, and it keeps getting brighter.

hfa Values

INTEGRITY

We believe in being fair, straightforward and honest in all of our dealings.

LOYALTY

We are proud of our long-term relationships. We go to extra lengths for our clients and for each other.

TEAMWORK

We believe success is a group effort. We work as one, and everyone prospers.

INNOVATION

We are leaders of change. Our business is the business of ideas. We never stop thinking.

FUN

We need to have fun in our work and experience the joy of our accomplishments.

Giving Back

It is in our DNA to care about the community and to contribute to its well-being. That’s why hfa consistently reaches out to local charities and causes to bring joy to the community in any way we can. Here are some of the organizations we’ve helped:

The Akron Art Museum

The Akron Civic Theater

The Akron General Medical

Center Women’s Board

The All-American Soap Box Derby

The American Cancer Society