What's Happening

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

HanleyWood Brand Builder Awards – Platinum X2

We are excited to announce that hfa is the proud recipient of not one . . . but two . . . Platinum HanleyWood Brand Builder Awards! In fact, we are the only agency to receive a duo nod in the platinum category for work created on behalf of clients.

hfa‘s first winning campaign was for our work with Clopay Corporation for the Best Integrated Marketing Campaign. Our team developed a campaign that was digitally driven and included a mix of custom content, native advertising, social media, video and display advertising, as well as print and cable TV. Leveraging a powerful new dynamic retargeting digital initiative, Clopay has been able to keep their stylish brand top-of-mind with residential construction consumers deeper into the purchase funnel, driving more leads and higher ROI.

This winning campaign was for our work with Rinnai America Corporation for the Best Custom B2B Event. Our team created the international “Try Rinnai Tour” experience with seven fully loaded vans that traveled to 1,500+ stops, giving pros a firsthand experience with three new game-changing products. The tour vans also included an interactive “Yank the Tank” Virtual Reality (VR) product experience. This entertaining opportunity for trial also trained dealers and installers by demonstrating the actual product removal and installation. Overall, the event helped capture leads, drive sales, and most importantly, create awareness for Rinnai’s new products and effortless installation.

The Brand Builder Awards include seven categories – from advertising campaigns to website design and more – and recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries.