What we do best We work with clients from all walks of life, but there are a few areas where we really shine. Check out the details on our expertise below. Home Living We’re the self-built authority on driving purchase decisions within this category, and our ability to create tangible results has made us one of the foremost home living experts in the country. Automotive We started out working with Akron’s rubber companies way back in 1940, and with more than seven decades of expertise, you better believe we know this category. Health + Wellness From improving brand reputation to strengthening relationships with key audiences to increasing consumer preferences, we have proven success at helping health and wellness brands thrive. But Wait There's More No matter what your business does or where you want it to go, hfa can help. We’ll help you uncover insights about your customers and put those insights to work to improve your brand.