What we do best

We work with clients from all walks of life, but there are a few areas where we really shine. Check out the details on our expertise below.

Home Living

We’re the self-built authority on driving purchase decisions within this category, and our ability to create tangible results has made us one of the foremost home living experts in the country.


We started out working with Akron’s rubber companies way back in 1940, and with more than seven decades of expertise, you better believe we know this category. 

Health + Wellness

From improving brand reputation to strengthening relationships with key audiences to increasing consumer preferences, we have proven success at helping health and wellness brands thrive.

But Wait There's More

No matter what your business does or where you want it to go, hfa can help. We’ll help you uncover insights about your customers and put those insights to work to improve your brand.