Move your feet, lose your seat.
As nice as it might be to step a rung up the housing ladder, buyers are struggling to find the homes of their dreams at reasonable prices right now. Housing is in short supply with inventory down 12% since last year. That makes buying and selling a home akin to a nerve-wracking game of musical chairs. Short supply means prices are getting pushed higher, too.
Even if homeowners sell, they might not find what they’re looking for at a price they can afford. Half of the homes that are available land in the top one-third of housing values, pricing out everyone from Millennials to first-time buyers to those with modest incomes.
What does this mean for your brand?
Within this new housing market that might look like it has limited opportunity come surprising openings which — with the right differentiation or innovation — can make a huge difference on your brand’s bottom line next year.
Below you’ll find a couple major trends from the low-inventory housing market along with some smart winning ways to react to them that could help your brand climb the ladder in 2018.