This is a world of glances. We glance at apps and smart watches. We glance at friends and family when not glancing at apps and smart watches.
Digital tech has whittled the average human attention span down to 8 seconds — shorter than the attention span of a goldfish — meaning this sentence needs to end befo-
In a world of distractions, there is no time to linger. So if your brand is trying to make a statement, make it quick.
Microlearning allows brands to communicate in small, specific bursts of information. Rather than stubbornly insisting that your message deserves a drawn-out, revelatory interlude between nurturing brand and awestruck consumer, content can be portioned into easily digestible nuggets that provide speedy intellectual sustenance for the peripatetic mind.
Or, to put it microlearnably: baby steps.
Brief, educational moments are easier to remember than details of a five-hour download on office software (and bring your own lunch). Microlearning enables an individual to fill in a small knowledge gap. Bundle up enough of these moments, and the user can increase their expertise on a topic without risking a seminar-induced coma.
One way to create a microlearning moment is short headlines and subcopy: