What are the Opportunities for Marketers?
Brave presents a new opportunity to expand audience reach. The browser is gaining momentum and growing fast in the United States. Its niche audience of younger, early adopters who care deeply about privacy will become more ubiquitous, and this browser can open brands up to an audience that might be entirely missed through other means.
Brave also offers a unique ad program based on notification ads. The browser matches the audience’s browsing behavior with the appropriate ad and then serves a notification ad to the user, which displays on the side of the screen and includes only a brand name, copy and a link to the landing page. Again, while behaviors, content and searches of users are tracked, this all happens within the browser. Instead of using a cookie-based tracking system, Brave is building a browser history that matches behaviors with these notification ads.
The users who see the ads have all opted in and understand that the ads are tailored to them based on their browsing behaviors. This is where the Basic Attention Token (BAT) program comes in. Users who opt in to receive ads will receive these tokens for viewing ads, and they can then use the tokens to support their favorite sites and content providers. The tokens can also be exchanged for gift cards or money. Ultimately, users are rewarded for their attention to the web.