It’s important to remember that audiences are spending more time on YouTube than ever before. Let’s take a look at some recent stats from eMarketer’s US YouTube Advertising 2020 report:
This year, over 95% of US over-the-top (OTT) video viewers will watch YouTube at least monthly, surpassing even Netflix (75%).
More time is being spent with YouTube than any other video platform, and the content is being watched not only on mobile devices, but more frequently via connected TV.
YouTube’s US connected TV (CTV) ad revenues will reach $2.89 billion, accounting for more than one-third (36%) of total US CTV ad spending.
CTV continues to be a major growth area in video viewing in general, and YouTube is no exception. This trend was strengthened during the pandemic, and it’s not slowing down, which means advertisers are following this audience closely.
YouTube US net ad revenues will grow 17.8% year over year (YoY) to $4.04 billion and reach $6.87 billion by 2022.
YouTube is still a prime touch point for consumers, and advertisers who aren’t considering the platform as a piece of their marketing mix are missing out on big opportunities for branding, interaction and sales.