Mid-tier builders command a significant share in local and regional markets and account for nearly half of all building starts.** These builders are the backbone of planned communities, semi-custom developments and stand-alone homes based on customizable house plans. They are experts at knowing the needs of their local markets and can deliver regionally at scale.
Mid-tier builders are responsive to market changes and are early adopters of new products. They are always looking for a competitive edge or point of differentiation to outdo cheaper production builders. This is a great chance for brands to introduce innovative products and experience widespread adoption with individual mid-tier builders.