Lead the way for your clients – and your own team
From a business perspective, brands are being challenged to make sure every dollar spent is making an impact, so continue making sure you’re bringing proactive ideas to the table to achieve this goal. This requires both short-term and long-term vision, as these decisions can impact how quickly organizations can rebound, recover, and ultimately, grow. Short-term financial impact will garner the most attention and consideration, but keep the future in mind. Areas like cost savings, brand engagement, loyalty, and competitive advantage are still important even if they seem harder to focus on right now.
In addition to your clients, remember to consider the impact on your internal team and how to keep the work on track. With so much change happening so rapidly, you need to be two steps ahead. Try to anticipate roadblocks before they happen. You’ll also need to be diligent in facilitating internal meetings and working sessions for your teams, as these might not happen as organically as they did when people were regularly in the office.
The impact of COVID-19 on consumer behavior and marketing strategies has already been significant. Frankly, the world has changed. The best thing for your clients – and your own team – is to look ahead, leveraging every bit of your own expertise along with that of your trusted partners. Start thinking now about how you can be most relevant and you will continue to meet your customers’ expectations in a post-pandemic world.