Consumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.) As a common practice the ad industry has used for years to understand the behaviors of specific groups of people, cookie tracking has been steadily diminishing in value.
Today, there’s widespread use of ad blockers (which prevent third-party advertising), web browsers are automatically disabling cookies and tech giants like Google and Apple have already started to phase out all third-party tracking. Google in particular plans to stop supporting third-party cookies by early 2022.
So, if the industry is so dependent on cookies, what will we do without them?