Among the newest (and still emerging) OTT services, from YouTube TV to Sling to DirecTV NOW, the three core platforms are still leading the way: Netflix, Amazon, and Hulu.
Netflix in particular has plans to spend more than $8 billion on content in 2018 with the hopes of releasing 80+ original movies by year’s end. Netflix wants 50% or more of their library to consist of original content by 2020. With such a significant investment, be on the lookout for new marketing and brand integration opportunities in the near future.
Amazon is also increasing its investment in Prime Video in 2018 (from $4.5 billion+ in 2017). We will see more movie content in particular, which is one of the key reasons consumers gravitate toward Prime Video.
Hulu is best known for providing licensed content from other networks, but it also offers original series and a live TV service, including sports, news and local TV channel content. With Disney’s acquisition of 21st Century Fox (which owns Hulu), the platform is expected to significantly expand its original and licensed content.