What's Happening

Things have not been easy lately. Isolation from our loved ones, restrictions on where we can go and what we can do, and for many brands, a major blow to their businesses. Needless to say,...

Corporate. Responsibility. Two of the sexiest words imaginable, right? Well, maybe not to most people, but sometimes that kind of story needs to be told and we don’t think that’s an excuse to let it...

As people change the way they want to experience brands on social media, brands need to change to meet these expectations and deliver the experiences their consumers desire. And this means far more than establishing...

Last time, we talked about how to prepare for the integration of artificial intelligence (AI) into your content marketing (or general marketing) efforts. But maybe you’re stuck on the first step, which is to identify...

We are proud to announce the results of one of our agency’s biggest nights ever at the AAF Akron ADDY Awards, bringing home the coveted Best of Show trophy, as well as five Gold ADDYs...

We are excited to announce that hfa is the proud recipient of not one . . . but two . . .  Platinum HanleyWood Brand Builder Awards! In fact, we are the only agency to receive a...

Artificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general? First and foremost, it helps to understand...

Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done...

These insights we shared last year are still spot-on today. Read on to learn how voice is changing the marketing landscape. Verbal interaction with mobile and smart home devices is skyrocketing. ComScore predicts that 50%...

Was this the year emojis became the norm in advertising? Pepsi, Deadpool, and McDonald’s think so. And so do we. Emojis are used to relate short stories and elaborate conversations in ways that words simply cannot....

Potential customers can fall off the path to purchase pretty easily. That's why omnichannel matters. A little consistency (and maybe some persistence) can go a long way to closing more sales — even in unexpected...

The trend continues. It’s no surprise that traditional TV viewing in the U.S. has decreased in recent years. Consumers are getting rid of their cable and shifting toward mobile and other digital platforms. But TV...