What's Happening

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

The Bright Side Of Dark Social

Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done …

Advertising With Emojis

Was this the year emojis became the norm in advertising? Pepsi, Deadpool, and McDonald’s think so. And so do we. Emojis are used to relate short stories and elaborate conversations in ways that words simply cannot. According …

Don’t Miss Your Money Moment

Potential customers can fall off the path to purchase pretty easily. That's why omnichannel matters. A little consistency (and maybe some persistence) can go a long way to closing more sales — even in unexpected …

The Future of TV

The trend continues. It’s no surprise that traditional TV viewing in the U.S. has decreased in recent years. Consumers are getting rid of their cable and shifting toward mobile and other digital platforms. But TV …

Hot Out Of The Gate

Rinnai Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, hand-selected hfa to help them develop the biggest new product launch campaign in their history.

A Short Take On Microlearning

This is a world of glances. We glance at apps and smart watches. We glance at friends and family when not glancing at apps and smart watches. Digital tech has whittled the average human attention span …