As people change the way they want to experience brands on social media, brands need to change to meet these expectations and deliver the experiences their consumers desire. And this means far more than establishing …
What's Happening
At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.
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Using AI in Content Marketing (Part 2)
Last time, we talked about how to prepare for the integration of artificial intelligence (AI) into your content marketing (or general marketing) efforts. But maybe you’re stuck on the first step, which is to identify …
ADDY UP! hfa wins big at the 2020 AAF Akron ADDY Awards
We are proud to announce the results of one of our agency’s biggest nights ever at the AAF Akron ADDY Awards, bringing home the coveted Best of Show trophy, as well as five Gold ADDYs …
HanleyWood Brand Builder Awards – Platinum X2
We are excited to announce that hfa is the proud recipient of not one . . . but two . . . Platinum HanleyWood Brand Builder Awards! In fact, we are the only agency to receive a …
Using AI in Content Marketing (Part 1)
Artificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general?First and foremost, it helps to understand what …
The Bright Side Of Dark Social
Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done …
Making Connections in a Voice-Activated World
These insights we shared last year are still spot-on today. Read on to learn how voice is changing the marketing landscape.Verbal interaction with mobile and smart home devices is skyrocketing. ComScore predicts that 50% of …
Advertising With Emojis
Was this the year emojis became the norm in advertising? Pepsi, Deadpool, and McDonald’s think so. And so do we. Emojis are used to relate short stories and elaborate conversations in ways that words simply cannot. According …
Don’t Miss Your Money Moment
Potential customers can fall off the path to purchase pretty easily. That's why omnichannel matters. A little consistency (and maybe some persistence) can go a long way to closing more sales — even in unexpected …
The Future of TV
The trend continues. It’s no surprise that traditional TV viewing in the U.S. has decreased in recent years. Consumers are getting rid of their cable and shifting toward mobile and other digital platforms. But TV …
Hot Out Of The Gate
Rinnai Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, hand-selected hfa to help them develop the biggest new product launch campaign in their history.
What You Need to Know About the Facebook News Feed Changes
On January 11, 2018, Mark Zuckerberg, CEO of Facebook, announced that Facebook would be making significant changes to its news feed algorithm. This effort will prioritize content from friends and family over posts from brands …
