Consumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.) As a...
Read More >What's Happening
At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.
Brave Browsing: Another Step Toward Consumer Privacy
What is Brave? Brave is a web browser that prioritizes two features above all else: privacy and speed. The mission behind...
Read More >Lessons Learned from the COVID-19 Pandemic (So Far)
Things have not been easy lately. Isolation from our loved ones, restrictions on where we can go and what we can...
Read More >A Big Response to a Responsible Topic
Corporate. Responsibility. Two of the sexiest words imaginable, right? Well, maybe not to most people, but sometimes that kind of story...
Read More >2020 Foresight: Social Media Trends In the Coming Year
As people change the way they want to experience brands on social media, brands need to change to meet these expectations...
Read More >Using AI in Content Marketing (Part 2)
Last time, we talked about how to prepare for the integration of artificial intelligence (AI) into your content marketing (or general...
Read More >HanleyWood Brand Builder Awards – Platinum X2
We are excited to announce that hfa is the proud recipient of not one . . . but two . . . Platinum...
Read More >Using AI in Content Marketing (Part 1)
Artificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it...
Read More >The Bright Side Of Dark Social
Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most...
Read More >Making Connections in a Voice-Activated World
These insights we shared last year are still spot-on today. Read on to learn how voice is changing the marketing landscape....
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