What's Happening

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

Don’t Overlook YouTube

People continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone TikTok, seem to be getting all the attention, but when it comes to...

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No More Cookies

Consumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.) As a common practice the ad industry has used for years to understand the behaviors of...

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Using AI in Content Marketing (Part 1)

Artificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general? First and foremost, it helps to understand...

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The Bright Side Of Dark Social

Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done...

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