Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done …
What's Happening
At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.
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Advertising With Emojis
Was this the year emojis became the norm in advertising? Pepsi, Deadpool, and McDonald’s think so. And so do we. Emojis are used to relate short stories and elaborate conversations in ways that words simply cannot. According …
Don’t Miss Your Money Moment
Potential customers can fall off the path to purchase pretty easily. That's why omnichannel matters. A little consistency (and maybe some persistence) can go a long way to closing more sales — even in unexpected …
The Future of TV
The trend continues. It’s no surprise that traditional TV viewing in the U.S. has decreased in recent years. Consumers are getting rid of their cable and shifting toward mobile and other digital platforms. But TV …
Hot Out Of The Gate
Rinnai Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, hand-selected hfa to help them develop the biggest new product launch campaign in their history.
What You Need to Know About the Facebook News Feed Changes
On January 11, 2018, Mark Zuckerberg, CEO of Facebook, announced that Facebook would be making significant changes to its news feed algorithm. This effort will prioritize content from friends and family over posts from brands …
A Shift In Housing Calls For A Shift In Marketing
How the inventory-poor housing market could help shape your marketing strategy in 2018. Move Your Feet, Lose Your Seat As nice as it might be to step a rung up the housing ladder, buyers are struggling …
A Short Take On Microlearning
This is a world of glances. We glance at apps and smart watches. We glance at friends and family when not glancing at apps and smart watches. Digital tech has whittled the average human attention span …
