People continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone TikTok, seem to be getting all the attention, but when it comes to...
Read MoreWhat's Happening
At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.
No More Cookies
Consumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.) As a common practice the ad industry has used for years to understand the behaviors of...
Read MoreBrave Browsing: Another Step Toward Consumer Privacy
What is Brave? Brave is a web browser that prioritizes two features above all else: privacy and speed. The mission behind Brave is to provide users with a safer, faster and better browsing experience while...
Read MoreLessons Learned from the COVID-19 Pandemic (So Far)
Things have not been easy lately. Isolation from our loved ones, restrictions on where we can go and what we can do, and for many brands, a major blow to their businesses. Needless to say,...
Read More2020 Foresight: Social Media Trends In the Coming Year
As people change the way they want to experience brands on social media, brands need to change to meet these expectations and deliver the experiences their consumers desire. And this means far more than establishing...
Read MoreUsing AI in Content Marketing (Part 2)
Last time, we talked about how to prepare for the integration of artificial intelligence (AI) into your content marketing (or general marketing) efforts. But maybe you’re stuck on the first step, which is to identify...
Read MoreUsing AI in Content Marketing (Part 1)
Artificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general? First and foremost, it helps to understand...
Read MoreThe Bright Side Of Dark Social
Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done...
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