What's Happening

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

Using AI in Content Marketing (Part 1)

Artificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general? First and foremost, it helps to understand...

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The Bright Side Of Dark Social

Dark social is a marketer’s best friend and worst nightmare. This untraceable, copy-and-paste content sharing has become one of the most popular ways of communicating to friends and family about brands (and you’ve probably done...

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Advertising With Emojis

Was this the year emojis became the norm in advertising? Pepsi, Deadpool, and McDonald’s think so. And so do we. Emojis are used to relate short stories and elaborate conversations in ways that words simply cannot....

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Don’t Miss Your Money Moment

Potential customers can fall off the path to purchase pretty easily. That's why omnichannel matters. A little consistency (and maybe some persistence) can go a long way to closing more sales — even in unexpected...

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