What's Happening

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

Don’t Overlook YouTube

People continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone TikTok, seem to be getting all the attention, but when it comes to...

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No More Cookies

Consumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.) As a common practice the ad industry has used for years to understand the behaviors of...

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