Cleveland Clinic Akron General
Connecting with the community
Localized Brand Building
When Cleveland Clinic acquired Akron General, the new brand needed to build consideration and preference in the Akron community. Consumers were seeking transparency about what the acquisition would mean for them and the high-quality care they were used to receiving.
In addition to advertising, hfa created hyper-local brand experiences across the 17 counties Cleveland Clinic Akron General serves. Appearing at local festivals, art shows and farmers markets, Cleveland Clinic Akron General shared healthy recipes and kids’ art activities with local communities. This personal approach connected with target audiences providing answers to their questions and comfort for their concerns.