Reimagining the category

Clopay, North America’s largest manufacturer of residential garage doors, needed to engage consumers. The company needed to reinvent its marketing plan, reinvigorate consumer interest and take its message online for the first time.

Consumers view the garage door as a purely functional element of their home. They don’t see the possibility for it to enhance curb appeal.

hfa developed an omni-channel campaign that sparked consumers imagination to how they could reinvent their homes with a new garage door. The campaign included print, video, online display, search, social media and PR.