Clopay® Garage Doors

Reimagining the category

Omni-Channel Campaign

Clopay, North America’s largest manufacturer of residential garage doors, needed to engage consumers. The company needed to reinvent its marketing plan, reinvigorate consumer interest and take its message online for the first time.

Consumers view the garage door as a purely functional element of their home. They don’t see the possibility for it to enhance curb appeal.

hfa developed an omni-channel campaign that sparked consumers imagination to how they could reinvent their homes with a new garage door. The campaign included print, video, online display, search, social media and PR.

0 %
increase

in leads passed through to their dealer network

0 %
Of traffic

in website leads + 2,000 incremental leads

0 %
Increase

in brand awareness and consideration

Clopay HGTV website takeover
Clopay website
Clopay consumer print ad
Clopay door imagination site
Clopay door imagination site on mobile
Clopay print brochure