Flood Wood Care

A formula for success

Navigating Professionals

Flood Wood Care was replacing the majority of its formulas with a new product line called Flood Pro Series. The brand needed to connect with pros in the industry, who tend to resist change.

hfa created a new campaign focused on proven advantages and product technologies. Messaging across paid, owned and earned platforms showed customers the Flood brand had “success down to a science.

0 %

YOY in unique page views of flood.com, primarily during the campaign period

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Plus Unique

page views of Flood Pro Series product pages since the campaign launch

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More time

spent on Flood Pro Series product pages compared to the site average