Steering consumers at POP
National Promotions Program
Goodyear is a category leader in brand awareness and consideration. However, shoppers in the category have low purchase intent for any specific tire brand, leaving them open to persuasion at the point of purchase.
hfa crafted precise messaging relevant to the target audience, the season and the brand itself. Amplifying this messaging through Goodyear’s differentiated brand assets made a promotional offer that created greater impact while standing out from the clutter.