Goodyear®

Earning a li'l street cred

Stopped Sale Decline with Cohesive Campaign

Sales on the Goodyear Credit Card were being threatened by pressure from the competition. Plus, consumers were apprehensive about opening another line of credit. Additionally, dealers lacked motivation to promote the card’s use and benefits.

hfa created a compelling and cohesive story for the card and put together a plan to re-launch it in a big way. The campaign connected emotionally with consumers, finally getting the credit they deserve.

0 %
Increase

in sales on the Goodyear Credit Card in December 2016 alone

0 %
increase

in sales on the Goodyear Credit Card in 2016

In-store Goodyear Credit Card point-of-sale (tire center)
Goodyear Credit Card website banner
Goodyear Credit Card Flyer
Goodyear Credit Card poster
Goodyear Credit Card digital ad
Goodyear Credit Card application