Earning a li'l street cred
Stopped Sale Decline with Cohesive Campaign
Sales on the Goodyear Credit Card were being threatened by pressure from the competition. Plus, consumers were apprehensive about opening another line of credit. Additionally, dealers lacked motivation to promote the card’s use and benefits.
hfa created a compelling and cohesive story for the card and put together a plan to re-launch it in a big way. The campaign connected emotionally with consumers, finally getting the credit they deserve.