Driving customer engagement

Measuring Event Success

Goodyear hosts an annual North American Dealer Conference to engage its dealer channel and introduce new products. To measure success, the brand needed a better way to track attendance and participation at the show.

hfa developed a digital experience called iPass to monitor engagement with RFID tracking and an integrated app. A game-like experience awarded points for participation and allowed attendees to plan their schedules and share photos. In the end, Dealers got a more engaging experience and Goodyear got the data they desired.

0 %
Participation rate

in the iPass game at the conference

0 %
of participants

reached the minimum iPass point threshold required to win premium prizes


average time attendees spent at each key area of the trade show floor