Hitachi Healthcare Americas
The next level front and center
Tradeshow Experience & Visual Design
The Radiological Society of North America (RSNA) trade show is a critical touchpoint where Hitachi Healthcare Americas (HHA) audiences experience the latest and greatest industry trends. It was the perfect opportunity for Hitachi to demonstrate how the philosophy of putting patients first truly matters. The obstacle? Potential customers might pass over HHA because they aren’t familiar with the brand.
Leveraging this insight, hfa created a brand essence video and booth experience for HHA that demonstrated how true patient-centric healthcare begins with integrity. The message took center stage, supported by compelling booth design, signage and product videos. The overall experience increased awareness of HHA product technologies while illustrating how a partnership with Hitachi can raise healthcare to the next level.