It’s not as scary as you think

Disruptive Campaign to Unify the Brand

Homax has a diverse portfolio of products. The brand struggled to promote each product individually while supporting overall brand awareness.

hfa created a disruptive campaign portraying household repairs the way the target audiences see them – as monsters – and presenting Homax products as the way to conquer them. The campaign proved to have the visual stopping power to generate awareness of the brand and products alike.

Campaign Concept

promoted 3 vastly different products to both Pro & DIY audiences


targeted impressions achieved

0 x

YOY in sales

Homax trade ad
Homax product lineup