It’s not as scary as you think
Disruptive Campaign to Unify the Brand
Homax has a diverse portfolio of products. The brand struggled to promote each product individually while supporting overall brand awareness.
hfa created a disruptive campaign portraying household repairs the way the target audiences see them – as monsters – and presenting Homax products as the way to conquer them. The campaign proved to have the visual stopping power to generate awareness of the brand and products alike.