HOMAX®

It’s not as scary as you think

Disruptive Campaign to Unify the Brand

Homax has a diverse portfolio of products. The brand struggled to promote each product individually while supporting overall brand awareness.

hfa created a disruptive campaign portraying household repairs the way the target audiences see them – as monsters – and presenting Homax products as the way to conquer them. The campaign proved to have the visual stopping power to generate awareness of the brand and products alike.

0
Campaign Concept

promoted 3 vastly different products to both Pro & DIY audiences

0
million

targeted impressions achieved

0 x

YOY in sales

Homax trade ad
Homax product lineup