A vote for positive interaction
Increasing Social Engagement
IKO wanted to capture the attention of attendees and roofing contractors in advance of the 2017 International Roofing Expo Show. Plus, they hoped to learn which of their premium lines customers preferred.
hfa launched a digital campaign to highlight IKO’s premium line of roofing shingles through an interactive poll available online and on the trade show floor. This activation created engagement at show while also delivering the valuable customer information the brand desired.