Liquid Nails® Brand

Be an original

New Brand Position and Campaign

Liquid Nails Brand is a leader in the construction adhesive category. Competitors began to imitate the brand’s campaign and messaging to keep up.

hfa revamped the brand campaign to tout the authenticity and history of the brand, which literally invented the category decades ago. Bold photography and unapologetic messaging made leaders of the brand and its users.

0 %
plus increase

in sales over a two-year period

0 %

of professional contractors would now recommend Liquid Nails to their peers