LIQUID NAILS® FUZE*IT®

Launching a game-changer

New Product Launch

Liquid Nails Brand needed to build awareness and drive conversion of Fuze*It, its new all-surface construction adhesive available exclusively at The Home Depot.

hfa created an integrated campaign that demonstrated how Fuze*It conquers seemingly impossible jobs that send lesser adhesives running.

$ 0
Million

12-month sales goal surpassed within 3 months of launch; sales goal beaten by 3X

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unique visitors to the website

0 %
Growth

conversion rate through the “Buy At The Home Depot” button