Growing a new category

LP Outdoor Building Solutions can turn your shed into an extension of your home – but few people knew it. Consumers seeking inspiration, information and support weren’t turning to LP as a source.

hfa created an integrated campaign targeting in-market shoppers and active project planners. The strategic placements, including geo-targeted display ads and a multi-media partnership with FYI’s “He Shed, She Shed” TV series drew much needed attention to the brand.