LP® Outdoor Building Solutions®

Growing a new category

Integrated Campaign

LP Outdoor Building Solutions can turn your shed into an extension of your home – but few people knew it. Consumers seeking inspiration, information and support weren’t turning to LP as a source.

hfa created an integrated campaign targeting in-market shoppers and active project planners. The strategic placements, including geo-targeted display ads and a multi-media partnership with FYI’s “He Shed, She Shed” TV series drew much needed attention to the brand.

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