LP® SmartSide®

Maximizing the experience

Integrated Marketing Campaign to Build Brand Awareness

LP SmartSide Trim & Siding needed to build brand awareness and increase profitable sales by educating and inspiring consumers within relevant trade environments.

With the right content, visuals and user experience, we allowed customers to envision LP SmartSide’s durable beauty without putting the product in their hands.

hfa developed an integrated marketing campaign, which included targeted emails and print ads as well as digital and social activations. Intuitive navigation and relevant content on LPSmartSide.com allowed visitors to learn more about LP’s array of products and influenced users to take  action toward an LP purchase.


in website sessions


media impressions in 4 months

0 %

in click-through rates over the industry benchmark