PPG Pittsburgh Paints®

Different strokes

Targeted Digital Campaign

There are a lot of professional customer segments that all think about paint a little differently. Yet they can all benefit from the combination of leading-edge products, tools and services offered by PPG Pittsburgh Paints and the independent dealers who sell them.

hfa developed a versatile digital campaign that tailored executions to each professional audience. This fresh coat of creative was mixed with a masterful digital media plan that focused on relevant trade publications and websites. The results were a sight to behold.

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in trade CTR with the hfa media plan

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in DIY CTR with the hfa media plan

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yoy in sales