PPG Pro

Because everything matters to pros

Trade-Focused Engagement Campaign

For professional painters, getting the right paint is about a lot more than just price. Every choice they make affects both their business and their reputation. That’s why hfa got professional painters to take notice of PPG with more than offer incentives.

We created a campaign that spoke to pros who valued things like loyalty, getting help with writing proposals and easier order pickups. The campaign tapped into their mindset, delivered messages that resonated with their needs and gave PPG an opportunity to steal share from Benjamin Moore and Sherwin-Williams.

PPG Pro trade magazine print ad