Rinnai®

3…2…1…Launch Initiated

Product Launch Campaign

The brand-new M-Series boiler offers easier installation and serviceability for installers. Unfortunately, Rinnai was known as the tankless water heater brand, not a boiler brand. As a matter of fact, boilers made up only 3% of total sales. Our goal: heat up boiler sales to 8%.

hfa created an arresting creative campaign that put Rinnai boilers in front of the trade audience in purposeful and effective ways. We tapped into the installer’s mindset, rolled out the biggest product launch in the company’s history and kept that momentum going with a tour across the U.S. and Canada. The results — boiler alert — were scalding hot.

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sales increase

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million

online + offline media impressions

hfa did a phenomenal job at IBS … the booth, VR, videos, media relations, interviews, social schedule and content ... everything!

DAVID FEDERICO, BRAND DIRECTOR
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one-on-one editor meetings scheduled

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editorial placements secured post-show

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customized vans on the road

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weeks from April to September

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events across the U.S. and Canada

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new installer leads generated

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rate of attendees converted into leads