Not your average roadshow

Road Tour

Launching innovative products in aging, slow-to-adopt trades like plumbing and HVAC can be a tricky thing. Contractors are famously time poor and set in their ways. According to most of them, if it ain’t broke…

hfa created a traveling Try Rinnai tour that gave hands-on access to new products along with a VR experience that simulated their installation process improvements. It proved to contractors that Rinnai innovations made the old ways of doing things both broken and slow. The tour stopped at DIY stores and HVAC/plumbing supply warehouses, meeting contractors fluidly in the middle of their day and sending them off with incentives to purchase.

Events Held

with 21,200 event attendees

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email opt-ins

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Leads Generated

for ACE, Finance, Training and WiFi programs

Rinnai tour product discussion
Rinnai tour VR demo
Rinnai tour product discussion
Rinnai tour VR demo station
Rinnai tour product showcase
Rinnai tour tent