Not your average roadshow
Launching innovative products in aging, slow-to-adopt trades like plumbing and HVAC can be a tricky thing. Contractors are famously time poor and set in their ways. According to most of them, if it ain’t broke…
hfa created a traveling Try Rinnai tour that gave hands-on access to new products along with a VR experience that simulated their installation process improvements. It proved to contractors that Rinnai innovations made the old ways of doing things both broken and slow. The tour stopped at DIY stores and HVAC/plumbing supply warehouses, meeting contractors fluidly in the middle of their day and sending them off with incentives to purchase.