Smucker Corporation

Brightened Ideas

Positive Brand Momentum

Each year, the Smucker Corporation releases a Corporate Responsibility report to highlight the company’s philanthropic efforts. In hopes of inspiring greater engagement with a potentially restrained, straightforward topic, the company decided to release their next report as a video.

hfa employed both practical stop-motion effects and 3D mapping to bring statistics and talking points to life in a consistently playful yet insightful video, turning a once-mundane report into a fun, informative experience.