Wolf Home Products®
Brand. Spanking new.
Rebranding a 175+ Year-Old Company
Wolf Home Products, traditionally a B2B-focused brand, was facing a shrinking footprint among cabinetry dealers. To combat this, Wolf needed to shift to a B2C strategy and bring a modern edge to its 175+ year-old brand.
hfa rebuilt the brand’s identity from the ground up. Pursuing an insight that makes every customer the hero, only the Wolf name was left intact. Two new product lines launched. The website was revamped. Every piece of literature was updated. The end result was a modern look and feel that drove loads of brand spanking new consumer demand.