Increasing Consumer demand

Wolf Home Products, traditionally centered on B2B, needed to introduce a B2C-focused strategy to create consumer demand.

There’s an opportunity to generate pull through demand with a positive online experience that guides consumers through the shopper journey, from inspiration to final decision, while continuing to serve trade and channel audiences.

hfa re-launched the responsive Wolf website on an ecommerce platform. We used high-impact lifestyle photography to showcase Wolf’s vast inventory and help consumers envision how products can enhance their life and home. Online shopping complements the in-store visit for a completely seamless experience that elevates the brand.